![]() That’s one of many reasons YTP isn’t often monetized. So by the time you're watching a popular ‘Sanic’ meme, you're witnessing the result of many, many generations of mutation and natural selection.” “And nobody really set out to design YTP to work this way-only a fraction of YTPs ever succeed in releasing enough neurochemicals, and those are the videos that get elevated and then remixed into a new round of poops. “Basically, the neural network comprised of ‘80s-‘90s kids got in this feedback loop of watching and producing content that could stimulate deep-seated childhood memories,” says Nathan Griffith, a computer programmer familiar with the genre. Rather than making collages with dry macaroni or glossy magazine cutouts, these creators craft shambling representations of their favorite video game characters, mashing them up with memes from the virtual underworld (often giving voice to intolerant tropes that well up from the web’s darkest corners). YTP is almost as old as the argument itself, a manifestation of a generation that grew up online interacting with a nearly unlimited array of video content and with easy access to editing tools. ![]() “It seems like this is theoretically at least the sort of content that YouTube might consider falling within the category of ‘edgy’ that it announced new plans to monetize last fall.” “I always think of content like this as sort of the quintessential user-generated content that has sort of fallen by the wayside in the shift to glossier more corporate-friendly content,” says Nicole Perrin, principal analyst at eMarketer. That means YTP could be anywhere from a high seven-figure business to a low nine-figure business for Google, albeit with some potential for expansion. But not all videos are monetized equally-or at all-in fact, only around half are, figures Ellie Spectacular. A casual poll featuring several startup founders, computer programmers and YouTube Poopers produced estimates of anywhere from 0.1% to 8% of all YouTube videos falling into the category (respondents noted their guesses would be higher if considering YTP by hourly volume instead of total videos, mostly because of examples like this).īy that reckoning, the guess about YTP ad revenue produces an astonishingly wide range, and that’s only if the cut of that $15 billion were a direct correlation. YouTube didn’t respond to a request for comment for this story, and Wall Street analysts were similarly disinclined to weigh in.ĭefining YTP’s slice, therefore, is an anecdotal exercise at best, and everyone involved has a guess about just how big a business it could be. The platform generated $15 billion last year-about 10% of the tech giant’s total. It’s an odd corner of the web that becomes a little more relevant in light of Google’s recent decision to break out YouTube’s revenues for the first time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |